Creativity

New Media is a very popular concept today. We are surrounded by it most places we go as it is gradually accelerating in growth. New Media refers to digital media that involves mass communication such as the internet (computer, phones, etc.). Creativity is a big topic that you see with new media. A great example can be seen through the social networking platform “YouTube”. This allows users to share content that they create themselves, whether it’s an educational video, a comedy video, or a video simply about their lifestyle. These can be all seen as forms of self-creativity. Another example can be seen by New York Times article “Disney Tolerates a Rap Parody of Its Critters. But Why?” written by Brooks Barnes. Barnes discusses how Disney is tolerating “rap-parody” videos of its characters created by content creators. One of the spokesman from Nickelodeon even noted how the editing of one of the videos was really good. This all goes to show how New Media fosters creativity and is a breeding ground for new ideas. Whether it is a rap-parody, a blog or an informational video, they’re all forms of our creativity. 

Comments

  1. I think the disney rap parodies really show how content creators can get inspired by other content creators.

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  2. I think it's also important for IP holders to allow some sort of leeway because often times those IP holders can recruit or contact those individuals creating something new out of their IP, and use that useful talent to their own benefit as well.

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